Gabriela Ochoa López
B2B Marketer, Spanish Translator, Event Organizing, Event Planning, Public Relations, Lead Generation Specialist, Event Organizing, Event Management, Freelance Marketing, U.S. CultureHourly rates
|B2B Marketer||15 $/h|
|Spanish Translator||12 $/h|
|Event Organizing||20 $/h|
|Event Planning||16 $/h|
|Public Relations||15 $/h|
|Lead Generation Specialist||15 $/h|
|Event Organizing||20 $/h|
|Event Management||18 $/h|
|Freelance Marketing||18 $/h|
|U.S. Culture||18 $/h|
Accomplished International Marketing Executive with over 12 years of experience in the Services and Technology industries. Direct involvement in developing, management and execution of marketing plans and coordination of corporate communications. Extensive experience in business strategy, market development, sponsorships, business relations with partners, public relations with media. Fluent in English and Spanish. Learning German at the moment. General understanding of texts in French and Italian.
Lead Generation Specialist
Marketing Manager at HP Inc.
Mexico, mexico city
From January 2010 to March 2016
• Planning and implementation of annual corporate Marketing plan for Graphic Arts in Mexico. • Planning, coordination and implementation of New Product Introduction programs in Mexico. • Preparation and monitoring of annual and quarterly budgets. • Editing and correction of English to Spanish translations for collateral information, including product information, international events and press releases. • Coordination and follow-up for marketing activities with domestic and international suppliers. • Review, reception and payment of supplier invoices in conjunction with Finance department. • Planning, organization and execution of events, training sessions, exhibitions and trips with corporate clients for product demos. • Follow-up for marketing strategies with distribution channels. • Organization of events and implementation of demand-generation activities. • Coordination of marketing activities with PR, Media and Advertising agencies. • Coordination of sponsorship activities for HP branding. • Coordination of activities regarding business opportunities for HP partners (substrates, software, finishing equipment). • Leverage of marketing plan with the regional marketing team for the Americas, Israel and Spain. • Communication and leverage with HP Workstations division. • Drafting and development of written and audiovisual success stories of Mexican clients for global transmission. • Follow-up with Social Networking team at HP Graphic Arts division. • Coordination and leadership of demo center in Mexico City and responsibility for demos, workshops and printing tests for potential clients. • Team building.
Marketing Specialist at Scientific Games
Mexico, Mexico City
From December 2005 to April 2009
• Development of products, information searches for local and international companies, and market research, including focus groups. • Analysis of products for sales and trends, monitoring of consumer behavior. • Design of certificates of participation, localized explanations of dynamics for consumers. • Design of layouts, development of training materials, localization. • Communication liaison with corporate areas in USA. High-impact presentations. • Development and implementation of launch projects for online lottery and instant lottery products for the Mexican market. • Joint coordination with the creative team in Atlanta for graphic design proposals for current products.
Bachelor's Degree at UNAM, Mexico
Graduated in 2004
Number of completed jobs: 0